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Long
before we were admonished about racial profiling, we were instructed on the
horrors of all superficial considerations through the mother of all
finger-wagging reminders: don’t judge a book by its cover.
I
take issue. A cover can tell you a lot about a book, including what the
publisher thinks it delivers, and, in the case of those successful authors who
have control over the marketing of their books, how the writer sees the book
from a visual perspective. In that spirit of veneer gazing, I’ve compiled this
short list of books that I’ve judged by their covers. And in the tradition of
most of today’s book critics, I judge with a poisonous combination of impunity
and ignorance, not having read any of the books under consideration.
Barbara Kingsolver,
Small Wonder
A
collection of essays by this Oprah-certified author. The cover depicts two
impossibly bright, multi-hued toucans in flight, against a tropical jungle of
sorts. The toucans remind us (or at least me) of Toucan Sam, and therefore of
children being rushed to elementary school by overloaded suburban mothers. In
other words: Barbara Kingsolver’s target audience. The image of the toucans
looks suspiciously superimposed, a manipulation consistent with the author’s
output. The image is an obvious attempt to reify the book’s title; these
marvels of nature are a small wonder themselves. Get it?
Michael Moore,
Stupid White Men
The
latest from the heavy-handed satirist who burst onto the scene with “Roger and
Me.” Here, we move from the spiritual marketing of Kingsolver to in-your-face
shtick. The cover is a comic book illustration of Moore towering over a group of
stereotypical businessmen—the eponymous stupid white guys—around the table.
The title is handled in screaming comic book typography as well. Whatever
trouble the book’s title might have run into with the PC crowd is mitigated by
the fact that the stupid white guy is Moore himself.
James Patterson,
First to Die
This
is a brand-name author with a built-in audience, so the publishers feel they can
tease the reader. He mainly appeals to people who like the books you can find in
the supermarket, but feel embarrassed to buy books in the supermarket. The cover
features a giant number one, and behind it, vignetted, a moody, trashy
photograph of the Golden Gate Bridge. Someone is going to die, (others will
follow, presumably), and the bridge is somehow involved. It’s a thriller, to
be sure.
Emma Donoghue,
The Woman Who Gave Birth To Rabbits: Short Stories
This
cover is an example of a trend which finds book art directors harvesting classic
paintings, both to intrigue and credentialize. This form of visual quoting means
to say, “we have serious intentions here.” (Sometimes it’s legitimate;
Tracy Chevalier’s The Girl with the Pear Earring used a Vermeer
painting on the
cover because the book’s protagonist was a fictionalization of
Vermeer’s pearl-earring wearing babe). Here, I don’t know whether this is a
commissioned piece done for the book, or whether it is an existing painting
(either in whole or cropped) that I should recognize, but don’t. Yet despite
its allusive nature, the
cover is actually quite vulgar—a woman’s legs,
crossed at the ankles, with several rabbits scurrying around her feet. For a
post-modern approach, that’s surprisingly literal. And why are there so many
rabbits scurrying around? I presume that even when a rabbit impregnates a human,
the yield is large. What seems to separate humans from rabbits is that rabbits
just keep on reproducing, while this woman, legs crossed, is trying to stop her
centralized rodent infestation.
Greg Williamson,
Errors in the Script
An
absolutely wonderful cover—a must-read. The artwork is again a painting, but
this time its Cézanne’s “The Kiss of the Muse.” You have to read the book
to know that it is a reference to a poem contained within: “The Muse Addresses
the Poet.” The painting is upside down, simultaneously giving a shout-out to
the poets of the past, and promising something of a new point-of-view on
traditional themes, while offering a jokey nod to the title. Perfect choice for
a neo-formalist poet, and the painting is really gorgeous.
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